*Website from Video*: http://goo.gl/6goze8 *Website with Best Savings*: http://www.anrdoezrs.net/links/8039462/type/dlg/http://www.bluenile.com/diamond-search -Make sure you search GIA diamonds from these websites How to Buy Diamonds. How to Buy Diamond Engagement Rings: Tips, Comparison, C's, Save 1 Carat on Finger Hand 2 1/2 3/4 .5 In this tutorial video I will go over how jewelry stores trick you into paying more for bad diamonds, where to buy beautiful, affordable and real diamonds for less than jewelry stores, and how to buy diamond engagement rings using the four C's. This Diamond is from a Jewelry Store I went to. See here it is about 5,800 dollars later you'll see you can get this for 2000 dollars less. We will use this 1 carat diamond ring on the finger or hand for this tutorial. First let's look at the four C's in order of importance. Carat! Or The Weight of the Diamond is most important to most people because it is how big the diamond is. Our Diamond is the 1 Carat you see here in the diamond size comparison. Cut, is the next important and also how Jewelry stores trick you the most. When cut precisely the diamond bounces, or refracts light back at you to make it sparkle. When cut perfectly it refracts the maximum amount of light back at you through the diamond so it sparkles at its peak. Cut is graded from Good to Excellent or Ideal. Hiding the diamond cut is the most common way jewelers get you to buy an inferior diamond. Like here they cover up the poorly cut diamonds with Beautiful lights that make the diamond sparkle no matter how terrible its cut. Then the store doesn't even mention the diamond cut in the specs instead they try and make the inexperienced shopper think the Shape of the Cut, like princess or round, and The Symmetry are the same as the Grade of the cut. Very Tricky but no mention of the cut grade here. That is how they get away with not mentioning the REAL cut grade. Normally cut is measured like this here from a website I have linked to in this video. It is from good to excellent. So judging by the symmetry of this diamond it is probably just good or worse. The next important Feature is the Clarity. Which is the diamond measurement of how many defects there are, how visible the defects are, and how cloudy the diamond is. Which all contributes to how sparlkly and vibrant the diamond is. I's are visible defects and get less visible to IF . Color. This is graded from Yellow to Colorless. D being the most colorless. This is an area where a lot of people decide to cut back because you can't really tell how colorless a diamond is unless another one is right next to it. But J here is not a great color and pretty yellow. Though we will see after I show you the savings how this isn't even that true. I personally like G and Above. Briefly, to get the best price on real beautiful diamonds you need to buy them online. Watch my other videos for in depth explanations on this. You can see here I plug in the same details from the diamond I found at the jewelry store. This same quality diamond online is 3600 dollars. The Jewelry Store Diamond was 5788 dollars. That is a savings of over 2,000 dollars. This leads me to my personal sixth C. Certification. Now as if the Jewelry Store hadn't tried to rip you off enough. That savings of 2000 dollars is based on the fact that the two diamonds we looked at are equal. In fact they are not. The online diamond was actually way better. Let me explain. Look at these two diamonds. They have all the same specs. Yet, you can tell the one on the left is way better! The one on the right looks scrathy & terrible. How is this possible if it says they are the same quality? You can see the Diamond on the left is certified by GIA. It is the most accurate and the Gold Standard for Diamond Certification. The one on the right is a bad laboratory. If the diamond has a GIA certification you can trust that the diamond you buy is what the website or store says it is and lives up to all its specifications. No matter what light they shine or trick they use. It also ensures that the diamond is Predictably Beautiful and High Quality when you receive it. Going Back, The Diamond at the mall Jeweler was certified by IGL which is a lower certifcation method that inflates its numbers to rip you off. EGL is a for profit lab. They are very lenient in the grading system. When compared to GIA this diamond will be closer to a K/L color. In short, if the jeweler uses another certification besides GIA. They are trying to sell you a lesser diamond. Which means the store diamond we looked at is even worse than it reports and is actually about 3000$ overpriced when compared to a GIA diamond on the website I have linked to in this video. How to Buy Diamond Engagement Rings - Diamond Rings - Affordable Diamonds - Diamond Shopping Guide - Diamond Buying Tutorial