Organizing a massive dawah effort for the 2014 FIFA World Cup in Brazil, bringing together over 20 Islamic organizations on an international level, and mobilizing dozens of volunteers originating from 6 continents is a task of epic proportions. With the help of Allah and the assistance of the local Brazilian community, the Islamic Circle of north America (ICnA)’s WhyIslam Project was able to take on the challenge. Starting June 10, 2014, a team of daees arrived in sao Paulo kicking off the World Cup by asking soccer fans, “What is your goal?” After some meetings with local volunteers and logistics coordinating, they began hitting the streets of sao Paulo on June 12th, which marked the beginning of the World Cup soccer matches. In preparation for the games, WhyIslam printed 40,000 dawah handouts in Portuguese and spanish, as well as other languages. As they work, they don the official campaign t-shirt with the slogan, “What is Your Goal?” or “Qual é o seu meta” in Portuguese. the purpose of the slogan is to make people think about what really is the most important goal in life. the crew engaged local residents and fans from all over the world in “street dawah,” a style of outreach in which Muslim men and women approach individuals in the street, local vendors, or fans at stadium-side to provide them with information about Islam and answer questions. In just first week, there were three shahadahs facilitated by dawah volunteers in Sao Paulo, one of which was the cab driver who was transporting some of the volunteers, alhamdulillah. Hotline: 877-WHY-ISLAM Website: http://www.whyislam.org Facebook: http://www.facebook.com/whyislam Twitter: http://www.twitter.com/whyislam Youtube: http://www.youtube.com/whyislam UK Hotline: 0808-189-1044 Donate at http://www.WhyIslam.org/donate